| STRATEGIC BUSINESS DEVELOPMENT |
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INTERNATIONAL STRATEGIC DEVELOPMENT |
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| Global marketing is much more than merely selling your products to customers around the world. Because each market has its own characteristics, preferences and competitive environments, the brands in your portfolio may have to play different strategic roles in each market. Brands should target carefully selected niches while being supported by global communication efforts that strengthen the consistency of the brand image around the world. |
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| Today businesses
are going international at a rapid pace. All
businesses face the challenge of staying current
with globalization. Marketers require new
sources of information and insights on international
business events. Companies sometimes assume
that what works in their home country will
work in another country. They take the same
product, same advertising campaign, even the
same brand names and packaging, and try to
implement them in another country. The result
in many cases is failure. Why? Many differences
exist between our country and other countries'
cultures and communication styles. |
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| Soul Fleur is successful in following a standardized marketing strategy. It is a mistake to assume this approach will work without sufficient research. Marketing and networking in a country outside your own can be surprisingly different, with different languages, currencies, and business customs. We will assist you in the following: learning negotiating tactics, the value of connections, recommended business card style and content, business card protocol, sitting and presenting yourself in meetings, language for brochures and promotional material, pace of business, preferred presentation styles, final agreements, thinking styles, adherence to company policy and other business culture information. |
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| “Helping Your Business Conquer the Globe One Nation at a Time” |
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Soul Fleur Communications will develop an international marketing plan for you by:
- Identifying which markets offer the greatest potential ROI
- Identifying which products or product lines have competitive advantages
- Assisting you in defining resource levels that are to be devoted to international marketing
- Defining and prioritizing multi-year and multi-country market objectives
- Advising clients on laws, policies, customs and other country specific issues that would impact a client’s goals
- Advising clients on U.S. policies and regulations that may have significant impact on a client’s international operations
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